American Intercontinental University
A fresh introduction.
XW: Creative Director
Accenture: Department 11
AIU needed a fresh approach to inspire and invite incoming students. One that established their brand purpose of serving the underserved, provided the right information in a way that connected with their audience, worked multi-channel and established a consistent voice for the university.
We kept it simple and strong. Who better to tell their story then the employees who work behind, in-front and in-between the scenes at AIU. They are a community of people with a clear mission to provide the support that gets you where you need to be.