Moto Omni 360°
Motorola asked Manifest to provide creative support for the Moto360’s fitness-focused app, Omni. With only a few brand guidelines, we partnered with Motorola stakeholders on the interaction, branding, concepts and the overall app design.
XW: Creative Director
We started with competitor research, stakeholder interviews and a Best Practice and Learnings presentation.
Bullding from the Moto brand identity, we estables a story for the Omni 360 and used that as a launching point for the visual language.
Multiple rounds of detailed design developed in an agile process along with the User Experience team.
A detailed production and style guide worked out with the tech team ensured an easy build.