Kellogg's Online Media

Kellogg's maintained an ongoing media buy for "awareness" focused banners—40k / 15sec banners driving awareness of brands and products.

We not only created some of the best performing banners across all of Kellogg's, we also worked with Kellogg to drive the continuous improvement of OLM across all Kellogg creative. We shared our learnings and worked with Kellogg to define best practices for the company—The "Any Second Ad" Principles.

The Any Second Ad Principles

SIMPLE 
Don't do too much at one time.
SINGLE MINDED 
A single message works best.
STRONG BRANDING 
Make the brand prominent and ever-present.
STRIKING VISUALS 
Stand out amongst the clutter.


SOME NUMBERS

Over 100 banners produced
3 of the top 5 Kellogg's banners of 2012/13
Over 90% of all results tested above Ipsos ASI controls
Over 95% of projects on or below budget


FEATURED BANNERS

Kellogg's - Fiber is Fun
Eggo Wafflers - Poof
Eggo French Toaster Sticks - Dip 'Em Dunk 'Em Luv 'Em
Cheez-It BIG - Teeter
Nutri-Grain Dawn
Frosted Mini-Wheats - Tractor
TownHouse Pita - Dipping
Eggo Granola - Energy
Eggo Drizzlers
Eggo Thick n' Fluffy
Cheez-It Zingz - Zoom
Frosted Mini-Wheats - Back-to-School
Nutri-Grain - Take Care of You
Nutri-Grain Fruit Crunch - Morning People
TownHouse Pita - Seasoned
Frosted Mini-Wheats - Variety